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Does your profile say what the Board’s advertising rule requires? Paste it and see.

16 CCR §1811 has been in force since 1 April 2026: name as filed, the complete title or a listed abbreviation, the number; for associates the employer and a statement of licensed supervision; for trainees the supervisor’s license type and number. The Board’s example sheets show how profiles fail it. This page checks your text against both.

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3  required elements for a licensee5  for an associate or trainee0 data sent · private by default

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The facts the rule turns on, then the advertisement.

An advertisement is your website, your directory profile, your bio, your social media and your email signature, not only print: the definition in B&P §651 reaches all of them, and the Board’s sheets flag email addresses and web addresses. Paste the whole profile, headers and handles included. The advertising-rules page has the rule as a checklist.

01Required elements
    02Forms the Board’s sheets flag

      Not detectable from text: a supervision statement in tiny type, which the Board treats as omitted; and whether any claim is misleading beyond the words named here. Both are yours.

      The rule

      One regulation, one statute for trainees, one standard behind both.

      (a)Every advertisement, three things.

      “(1) The first name and last name of the licensee or registrant as filed with the board. (2) The complete title of the license or registration held or an acceptable abbreviation” — LMFT or MFT, LEP, LCSW, LPCC; for registrants the full title, with AMFT, ASW and APCC usable only where the full title also appears — “(3) The license or registration number.” 16 CCR §1811(a), operative 1 April 2026.

      (b)Registrants, two more.

      “(1) The name of their employer, or if not employed, the name of the entity for which they volunteer. (2) That they are supervised by a licensed person.” The Board’s example sheet accepts “Supervised by a Licensed Therapist” as the minimum and flags a license abbreviation alone and “practicing under supervision”.

      §4980.48MFT trainees.

      The advertisement includes “the trainee’s name, the supervisor’s license designation or abbreviation, and the supervisor’s license number,” and states that the person is a marriage and family therapist trainee, the employer, and that they are supervised by a licensed person. The sheet’s minimum: “Keisha Jones / Marriage and Family Therapist Trainee / Nonprofit ABC / Supervised by a LMFT, License No. 99999”.

      §651Nothing false or misleading, and the Board’s examples of what is.

      MFTA and ACSW as abbreviations; AMFT alone; “License No.” on a registration; “MFT” in an email address or “Clinical Counselor” in a web address on a pre-licensed person; a nickname or former name without the filed name; a promised cure. All from the Board’s example sheets, revised March 2026.

      Then what

      The rule in full, and the other documents.

      The rule as a checklist

      The BBS advertising rule, effective April 2026

      Licensees, associates and trainees, and the seven ways the Board’s examples show profiles failing.

      The notice that goes with it

      The Notice to Clients generator

      The Board’s complaint notice with your name, number, type and expiration.

      If you see clients by video

      The telehealth consent generator

      The four initiation items and the per-session record.

      Everything else before the first client

      Opening a private practice: the checklist

      Sixteen sourced items in the order they bite.

      Where every figure came from

      Sources.

      Nothing typed leaves the browser. The page finds strings; it does not read type size and does not judge a claim’s truth. The Board’s sheets say other formats meeting the rule are also acceptable, so a “missing” here on a wording this page does not recognize is a prompt to check, not a finding.

      Source links

      This page links to official or statutory references. Check the relevant source and its date; links alone do not document a review.

      You should not have to work this part out on your own.

      Once a month: free tools and apps worth having, better ways to run the admin side of a practice, what other California therapists are actually doing, and anything new here that might save you an afternoon.

      About monthly. One click to leave. Never sold, never shared. The consent box is separate and unticked because California requires it — and because it should be.